Ed Ward

Ed Ward is the rock-and-roll historian on NPR's Fresh Air with Terry Gross.

A co-author of Rock of Ages: The Rolling Stone History of Rock & Roll, Ward has also contributed to The New York Times, The Wall Street Journal and countless music magazines. The first part of his two-volume history of rock and roll, covering the years 1920-1963, will be published by Flatiron Books in the fall of 2016.

Ward lives in Austin, Texas. He blogs at City on a Hill.

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In 1970, Warner Bros. Records had an unusual philosophy: they'd sign artists and, instead of wanting a hit single immediately, they'd develop them over several albums. This way, James Taylor, Joni Mitchell, Little Feat, and Randy Newman got big career boosts. They also took a chance on Captain Beefheart, and although neither a hit single nor a hit album resulted, some very interesting music did. Fresh Air rock historian Ed Ward has the story.

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