Republicans have been talking about reforming their party since President Obama's re-election in 2012. The recent Supreme Court rulings on same-sex marriage and Obamacare and the reversal of several Southern Republican governors on the Confederate battle flag gave the GOP a new chance. But change can be hard.
In presidential years, the party has a math problem, according to GOP strategist Steve Schmidt. He points out that while Democrats are attracting growing segments of the population, like Latinos and Asians, Republicans are relying on their traditional base of white voters.