| Business Support: Why be an Underwriter
Individuals, businesses and nonprofit entities
who provide contributions to WCQS Underwriting Department enhance
the station's ability to provide quality programming to our audience.
In recognition of this contribution, Underwriters
receive on-air acknowledgements, or Underwriting Credit Announcements.
The cost of each credit is determined by a number of factors based
on time periods, costs of operation and listenership. Underwriters find placing their messages on WCQS
an effective means to reach an influential listenership. Take advantage of a unique opportunity to
combine good works and good business by being a WCQS Underwriter.
Your message, presented in the company of the best programs on radio,
will make a positive impression with the WCQS audience-your customers,
employees, colleagues, friends and neighbors throughout the Western
North Carolina area.
Underwriting Singles your Business/Organization
Out and Provides:
- Direct access to an educated, informed and culturally-aware
audience, passionate about public radio
- Announcements about your company/ organization in
an environment free of commercial clutter--there is an average
of only 4 underwriting announcements per hour
- Positive name recognition and brand imaging to a
savvy, responsive and difficult to reach audience. 88% of National
Public Radio listeners say their opinion of a company is more
positive when they discover the company supports public radio+
Association with quality programming that is informative, provocative,
innovative and entertaining
WCQS Underwriting Provides Access to
an Audience throughout Western North Carolina that is:
- Highly educated, most quality-conscious audience
in the Western North Carolina area
- High percentage of business decision makers, community
leaders and professionals
The Audience Supports Public Radio
Underwriters:
- 88% of NPR listeners say their opinion of a company
is more positive when they learn the company supports public radio++
- 28% say that in work-related purchases or personal
shopping, they have chosen a product or service because the company
that supplies it supported public radio++
+ Source: Simmons, 1998 Prepared by National
Public Radio Audience Research
++The Benchmark Company, NPR Listener Survey, 1998
Other Opportunities to reach the
WCQS Audience:
- You can advertise in the WCQS "On Air"
Newsletter that reaches 6,000 contributing listeners and Underwriters
- You can hyperlink your website when you become a
WCQS underwriter
For more information, contact Director
of Underwriting:
Steve Busey sbusey@wcqs.org
Listener Profile
Underwriter Showcase
List of Underwriters
Click here to read our Privacy
Statement.
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